Hey, I am Diana

Strategic Project Manager with a user-centered approach to digital delivery and product thinking

My work experience

Project Manager

ctrl QS GmbH | April 2019 - September 2024

  • Led end-to-end delivery of global digital initiatives for brands including Essity, Stokke & La Prairie, shaping scope, priorities, and execution strategy.

  • Managed cross-functional teams (10+ people), overseeing project milestones, deadlines, and deliverables.

  • Controlled budgets over €1M, balancing financial oversight with strategic business objectives.

  • Strengthened client relationships by translating creative needs into actionable project plans.

  • Partnered with clients to translate business goals and creative needs into actionable roadmaps and measurable outcomes.

  • Spearheaded change management initiatives, improving digital workflow efficiency and team collaboration.

  • Defined project scopes and ensured high-quality execution of creative content strategies.

Content Manager

ctrl QS GmbH | May 2018 - April 2019

  • Optimized and managed digital content within the CMS Salesforce Service Cloud, ensuring alignment with brand and design guidelines.

  • Led e-CRM content review and implementation, handling over 1K+ personalized client communications in different languages.

  • Conducted quality assurance and troubleshooting for CMS-related challenges.

  • Worked closely with designers, strategists, and stakeholders to ensure smooth content delivery.

Website Manager

individee GmbH | September 2014 - May 2018

  • Expanded SmartBusinessPlan’s presence in Brazil through digital marketing & SEO strategies.

  • Managed English & Portuguese content, ensuring strong visual and strategic positioning.

  • Led SEO and marketing analysis to enhance brand visibility and engagement.

what I have learned…

Tools

Project & Program Management: Jira, Trello, Asana, Monday.com, Notion

Agile & Scrum: Azure DevOps, Miro, Confluence

Collaboration & Communication: Slack, Microsoft Teams, Zoom

Budget & Reporting: Google Sheets, Excel, Harvest

Documentation & Knowledge Management: Notion, SharePoint, Confluence

Content Management: Salesforce Service Cloud, Tridion

SEO: Google Analytics, Screeming frogs

Hard Skills

  • Program Management

  • Project Planning & Execution

  • Scrum, Agile & Kanban

  • Budget & Resource Management & Reporting

  • Change Management

  • Time Management

  • Risk Management

  • Stakeholder Management

Soft Skills

  • Team Leadership

  • Strategic & Critical Thinking

  • Growth Mindset – Challenges the Status Quo

  • Team Player – Driving Collaborative Success

  • Adaptability & Problem-Solving

  • Communication & Negotiation

eCRM Project workflow

I optimized the eCRM project workflow by fostering clear communication and seamless collaboration among all stakeholders. By streamlining processes, setting precise expectations, and implementing structured feedback loops, I enhanced efficiency, alignment, and overall project success.

Case Studies

Streamline budget tracking

I streamlined the tracking of 20+ budgets, automated financial reporting, and enhanced overall visibility within the team by transitioning reports from Harvest to a centralized dashboard. This shift not only improved accessibility and organization but also led to a more efficient and transparent process for all involved.

Client Relationship and Retention Lead

I led communication with clients to ensure the renewal of yearly contracts, focusing on maintaining client satisfaction while securing consistent revenue. This approach helped strengthen long-term relationships and drive business growth.

More about me

    • International Relations

      Centro Universitário de Sao Paulo - 2008 - 2012

    • High School

      Ninnekah, Oklahoma, USA 2007

    • Professional Scrum Master

      Scrum.org - March 2025

    • Product Management Program at CareerFoundry

      March - December 2025

  • Participated on the 2025 HerHackathon with Beiersdorf - winning team of the 1st phase for Eucerin “The Voice of Skin”

  • Portuguese | native

    English | bilingual C1

    German | Intermediary B2

  • Brazilian & EU Portuguese

    *No working visa required

  • I love getting creative, whether it’s painting with watercolors or acrylics, sketching, or bringing ideas to life digitally. One of my favorite things is coming up with designs for t-shirts for my son—especially for shows that don’t have merch.

    Music is always playing in the background, mostly MPB, and I love going to concerts whenever I can. I enjoy being outside—walking in the sun, biking around the city, or just moving for fun. I also love wandering through shops, sometimes for something useful, sometimes just because.

    A good romance novel that feels like a movie in my mind is my kind of escape. Comedy is my comfort zone—my guilty pleasure is Seinfeld (I know it didn’t age well, but the humor still gets me), and The Office always makes me laugh.

    I like talking about things that matter—being political, being feminist, and being present in the world. Last but not least, I love being a mom, playing, and just enjoying the little moments. And of course, coffee. Always coffee.

  • Resume

    Here is my Resume in English

    Download now

  • Resume German

    Here is my Resume in German

    Download now

  • Recommendation Letter

    Here is my recommendation letter from my last employer

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  • Zwichenzeugniss

    Here is my recommendation letter in German

    Download now

Get in Touch!

Let’s explore how strategic delivery and user-centered thinking can create impact on your team.

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